Outfit Ideas?

Good afternoon everyone!

Today I decided to organize my closet and give away what doesn't fit me anymore. As I went through my closet, I realized I had some items that could go well with my shoot. In this post, I will show you some of my ideas for the models outfits.

In the first picture, I will show you two shirts that are both bright and fun. The two colors are bold and would match the theme of my shoot. I also purchased a light denim jacket that will hopefully arrive this week and will go perfectly with these shirts.

There are many ways the shirts can be worn. For example, the neon red shirt can be cropped a little smaller.




This orange shirt is also similar to the other two but I've decided it could go really well with this jean skirt.

As my last outfit idea for today, I found a yellow crop top that could go well with a jean jacket and maybe a jean skirt.





















In my next posts I will include accessories such as jewelry, shoes, purses that can complete my outfits.

OG Outfits

This is some examples of what I would wanna dress my models like. I would want one element to really stand out such as their shirt, jacket or skirt. Most of my models will probably wear a bright color shirt with denim jackets and jeans or skirts.



Finding people that own neon cloths might be a bit difficult because it it such a new and modern trend. However, on some online websites I have found that they have a neon category with just neon cloths! For example the online clothing store, Shein, has a whole page dedicated to neon clothing. Under the category that said exclusive, the first subcategory says Neon Color,

Forever 21 and LF stores are two more famous clothing stores that i just want to share that also have the neon trend! My target audience definitely shops or knows of these places which is why I decided to do neon as my theme! 

Realization...!

This afternoon I went to get a haircut at the salon and as I was sitting down waiting for my turn, I realized there were magazines on the table next to me. I never really paid attention to them but because of this project I wondered what type of magazines were usually displayed.

Realizing that this was a hair salon, most of the magazine genres were fashion, health and about gossip or tips. Even places keep in mind the the the target audience of their business so they can make it more enjoyable for customers.

In this magazine that I saw, portrayed the similar elements that I will also show in mine. Kendall Jenner,  an American model and television personality, is on the cover of the magazine making direct eye contact with the camera. The pop of color yellow is bold and bright. The combination with the hot pink yellow complements the colors. 

However, her outfit is just a plain back shirt but obviously this magazine didn't target fashion like mine will. 

Inspirations

Welcome back!

This week, I will be planning out outfits and what I'll need for my shoot. Last night, I was looking for magazines similar to my genre and I found some that really inspired me and gave me ideas.

 This magazine has Lady Gaga as the cover page. As you probably know Lady Gaga has always been very extravagant and out there with the way she dresses. Some even say that back in 2008, she was the definition of pop music.

In this magazine, the color used in the background, orange is just as bright as her hot pink jacket. Lady Gaga's neon jacket is something I'd consider for my shoot. The color is ideal for my shoot; however, a jacket might not be appropriate for the Miami weather. The neon blue sunglasses also complements the colors in this magazine. This magazine captures my audiences eye.

In this magazine, the model on the front image has a light green top with a green jacket that looks shiny because of the reflection. This and the color of masthead are complementary colors and the hot neon pink makes a pop in the magazine.








In my next post I will be finding new ideas for the wardrobe!! 

When am I going to shoot..?

Hey everyone!

How was your Sunday?

Mine basically consisted on procrastinating and then finally starting my homework. Anyway, since my last post, I established the locations for the shoots of my magazine. Now I need to organize a schedule so I can plan all the things we will need for the shoot.

We will need props, items, clothing! OMG it's all too much. This schedule will make it much easier for me to organize my time. Because of all my extracurricular activities I have, my ideal shoot day would be March 16. In two weeks I have to find a way that I get all of these things together.
I have already made a groupchat for me and my friends that will be modeling but they haven't gotten back to me.

This week I will be updating you guys on layouts for my magazine and how I've prepared for what I'll need for my shoot.

(Hopefully my friends will model for me...or else I'm screwed)

Good night

More shoot locations

Hey everyone! As I referred in my last post, my idea involves the setting of strong colored walls for my back ground.

Another great place to shoot that would be ideal for the double spread layout would be Wynwood walls. Wynwood walls is a unique outdoor destination featuring huge, colorful street murals by artists from around the globe.

This wall located in Wynwood walls shows creative perspectives through the design. It is something new that combines art and fun. There are many other walls that share this similar characteristic.











Throughout this place, there are various paintings all over that match with the theme of my story.
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 But because I want to focus on the bright cloths that my friends will be using to model, having many colors in the background would be to much. 

Until next time,
Andrea

Finding an ideal location...

So I mentioned in my last post, I think that having a magazine with neon colors as the cover page would attract my target audience and set a new and bright trend.

I've decided to shoot against neon backgrounds and then editing them to make it match with the color scheme.

Finding the ideal location:

Having the advantage of living near Miami, I know artsy places around the city. Two weeks ago I went to Miami design district and saw how modern all the architecture was and I found an ideal for location for my shoot.



This wall goes perfectly with how I want my cover page. Not only is it a fun and bright color but it is also big enough for my to capture a perfect picture.

Sill conflicted....

So the last few days I decided I wanted to do a magazine that draws the audiences eye. In my last post I said that I wanted to use strong or neon colors to really capture the readers attention.

As it says in article Glamour, "Fashion has, recently, gotten brighter. A lot brighter. Like construction vest bright. Neon clothes are everywhere." As I was doing research, I came across this article that sparked my idea. Many street-style stars and celebrities really embracing neon such as "Sarah Paulson's lime green Prada dress for the Oceans 8 premiere to Rihanna and Tracee Ellis Ross doing their best impression of Barbie dolls in fuchsia gowns. Blake Lively loves a lime green suit. Kylie has been known to go all out in all neon orange looks. So has Bella Hadid." My target audience definitely follows all of these people and know who they are which is why it would be important to me to sell them something that they know is in. 



Neon colors are fun and bright and one way to do that is by taking or editing the photo with strong background colors of the photo.

In this magazine, the neon colors really pop up and are aesthetically pleasing. The bright colors look more modern and the combination of them are interesting to the eye. This magazine looks like its the trend and really would catch someones attention. 

Not only is the background interesting but so is the models outfit. Her pink hair all the way to her pink socks make a connection with the background. 

Anyway, thats been my idea that I have prioritized the most because I find it fascinating. In my next post I will be finalizing my idea and start my layout and drawings.

Brainstorming Fashion Themes...

As I said in my last post, my genre for the magazine will be FASHION!!!

Where do I start now? There are way to many styles and trends that I can do my magazine on but what theme would be best for my magazine.

Since I was able to decide on my genre pretty fast and the second week is about to start, I have decided to start researching what stories and themes would be best for my fashion magazine and the target audience. Typically since the audience ranges from 16-30, what theme would be ideal for them?

One of my ideas is to create a magazine that is visual-centric, it has visual triggers to evoke a full outpouring of excitement and the absolute joy of reading the magazine. 

 

This idea consists of using strong and neon colors to really capture the readers attention.

I am still researching ideas for my theme and my story but by the end of this week I will let you all know what it will be writing my magazine on!

T- Minus 42 Days

With only one month and thirteen days, I have officially started the journey towards my magazine spread. I will be working by myself in this project and have laid out a timeline as to how the next couple of weeks will go. 

Before picking a genre, I wanted to start out with the how timeline would be developed and accomplished.

My first  will be dedicated on story research such as in-depth research of the genre and researching similar stories that are told in this specific genre. Looking at the genres, characters, plot aspects I want to include in my magazine are extremely important.

My second week will be to find a captivating story to tell and doing in depth research with what i want to portray in my magazine. Creating outlines, layout drawings, storyboards will be part of the second and third week. 

My third or fourth week will consist of taking the pictures and editing them on to the cover, contents and the double-page spread. 

By the end of March, I will be on my fifth week going onto my last week in which I will still be finishing my magazine and additional time to add anything that I need.

As of now, I have already passed week one which is finding the best genre. I've decided that I want to produce a fashion magazine because was to sticking to the fashion industry really inspires and passionates me to make this project the best! 

Music Marketing

My project for the music marketing campaign consisted of developing a way to make a band/artist famous and distribute their music throughout the target audience. The song I was assigned was a rock song which is why my group and I decided a band would be more appropriate. During the research, my group and I discovered that the target audience for rock bands were mostly male and from ages 18-30. This made us realize that the best way to market our music was through social media.

Our band "Dark Souls" made an Instagram, Snapchat and an online website. The Instagram was made for audiences to interact with the artists and for them to promote their new songs and music videos as well as their merchandise. The website was for people to easily read more about them and find out their next tour date. Another marketing creation was to have the band open concerts for bigger bands that could lead them to have a similar audience. Our last marketing creation that we thought was very important was to create a video game with our band. After it was dropped we would have an Arcade day that would lure fans to participate and the band would give free giveaways and would really involve the audience.

Throughout this project I learned that researching the target audience was one of the most important things because that is how you figure out the best marketing campaigns for the artist/band. This will impact my portfolio project because I will make sure to really look into the market audience for my magazine genre.